Customer Intelligence
is the process of gathering and analyzing information regarding customers; their details and their activities, in order to build deeper and more effective customer relationships and improve strategic decision making [wikipedia].
Intelliwell Informant
is a cloud service that supports a customized Customer Intelligence approach. Unique user’s definitions enables timely and relevant information directly from original sources directed to the right decision maker.
Popular applications are
- creating unique customer insights
- eliminating information overload
- automating manual information collection